The NHL has made it clear that it is interested in expanding its retail offerings for women and the team is now looking to expand its offerings for those wanting to wear nothing but underwear to work, school, and other events.
The NHL, which recently announced plans to expand into more retail locations, announced Tuesday that it has partnered with a women’s clothing retailer, Glamour, to begin selling only to women and will expand into the apparel space in the coming months.
Glamor is planning to offer a variety of sizes for women’s underwear, as well as to offer sizes for men’s and women’s sweaters, hats, pants, coats, and more.
“We think our new partners will give us a big advantage in getting women to buy more of their own clothes, while at the same time helping to give them an opportunity to shop the best deals and merchandise available in our retail stores,” NHL Deputy General Manager of Retail, Kevin Lacey, said in a statement.
Glamor will sell only to men and women.
The company will be the first to carry items made specifically for women, and will offer a range of styles that will allow women to customize their own looks.
The team will also offer an “accessory store” in the team’s new Target stores.
The NHL has been experimenting with the idea of expanding its store locations in recent years and the expansion of the team into more retailers has been one of the highlights of that process.
In addition to expanding into the clothing space, the NHL also announced Tuesday it has signed on to create a women-only “Hockey Shop” at its New York Islanders home.
While this announcement does not yet have an official name, the Hockey Shop is part of a broader initiative the team has been taking to increase its female representation in the professional game.
When the NHL expanded to its New Jersey arena in 2002, it created a “Women’s Development Centre” to give women a place to learn about the game and play in front of an audience of other women.
Since that time, the team added a women�s hockey training center, the Women�s Hockey Development Academy, and the Women’s Hockey League Development Academy.
Glimmering an image of a women wearing nothing but a pair of skates and a sweater in a womens’ hockey training area.
A look at a new women’s hockey training facility at the New Jersey Devils home rink in Newark, N.J. According to the team, the goal is to “reinvent the way women and girls see and interact with the game.”
The goal is also to provide a space for women who want to play in the NHL to play and be part of an environment where they can learn from other women in the game.
“We are excited to bring the Hockey Store to Target stores and are committed to working with Target to continue expanding the store,” Lacey said.
Last year, the league announced that it would be expanding its women’s and gender-specific marketing and merchandise programs to include an exclusive collection of men’s clothing that was specifically designed to appeal to women.